Apex Legends Style Guides

Upon launch, Apex Legends quickly became one of the biggest gaming titles in the world – and we were hired to develop the Licensed Product Style Guide.

After developing the Product Guidelines for the overall game brand aesthetic, 10 specific character guides were needed, with elements that matched each Legend’s unique personality and play style. I crafted color profiles, poses, custom icons, patterns, and callouts for each character.

Utilizing the guide elements, we created shelf-popping packaging and product concepts that honored the personality, tone & action of the gameplay.