This was a fun partnership concept, the first time Fox was pitching a trio of R-rated films to 7-11 (Kingsman 2, Logan, and Alien: Covenant). This one was the most fun, though we developed a custom ‘face-hugger’ Slurpee cup that was pretty awesome. Part of the execution was to help integrate the film into a limited release food item – which in this instance became a ‘branding iron sigil’ on some burgers.
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